From a Dream to a Thriving Culinary Business

Founded in spring 2022, Noble Chef began as a small food business at the Downtown Charlottetown Farmers’ Market. What started with a few homemade products quickly evolved into a thriving culinary brand offering freshly baked goods, high-quality spice blends, pickles, hot sauces, and gourmet salts. The business was built on a shared passion for food, hospitality, and the belief that great ingredients, when used with skill and care, create something truly special.

Noble Chef is co-owned by Richard Charron and Rachel Ross and is an Indigenous-owned culinary business based in Prince Edward Island. As the brand grew, Richard and Rachel expanded their vision, co-owning Pretzel, Pint & Pickle, Prince Edward Island’s first Indigenous-owned bar at Founders Food Hall and offering private catering services for select events. Their commitment to craftsmanship, locally sourced ingredients, and exceptional service has made them a recognized name in PEI’s culinary community.

More than just a business, Noble Chef has become a platform for learning, growth, and cultural connection. Richard, who is Métis, continues to explore and honour his Indigenous roots through the work of Noble Chef, while Rachel ensures their hospitality-driven approach creates lasting experiences for every guest they serve. Their work reflects a commitment to food, community, and sharing meaningful culinary experiences grounded in both quality and identity.

Food has always been a way to bring people together, and Noble Chef’s spice rubs and infused salts are created with that spirit in mind. Made in Prince Edward Island by Richard Charron and Rachel Ross, these products reflect their shared passion for bold flavour, quality ingredients, and hospitality. As an Indigenous-owned culinary business, Noble Chef brings cultural context to its work through Richard’s Métis identity and a contemporary approach to food that values connection, craft, and community.

With a future focused on expansion, creativity, and community engagement, Noble Chef remains dedicated to one mission: delivering expertly crafted flavours, unforgettable dining experiences, and a deep respect for the ingredients and people who make it all possible.