Indigenous-Designed. Exclusively Ours.
Wearable designs created by Indigenous artists—rooted in culture, rich in meaning.
Authentic. Artist-Led. Grounded in Identity.
At Indigenous PEI, we believe that apparel can be more than just clothing—it can be a canvas for storytelling, identity, and culture. Our collaborative apparel designs are created in partnership with Indigenous artisans from across Epekwitk, each bringing their unique artistic vision and cultural perspective to life.
These limited-edition designs are developed through a respectful and creative process between the artist and our team. Once finalized, Indigenous PEI manages the production, retailing, and distribution—allowing artisans to focus on what they do best: creating.
By purchasing from our collaborative apparel line, you are directly supporting Indigenous artists and investing in the growth of Indigenous-led tourism and entrepreneurship in Prince Edward Island. Every design carries meaning and intention—and every purchase shares that story with the world.
Discover the story behind each design
Each piece in our apparel line reflects the unique voice of the artist who created it. Explore the meaning, inspiration, and cultural significance behind these designs—and learn more about the Indigenous artisans who bring them to life.
Double Curve
The double curve is a powerful design symbolizing a profound connection to the natural world. The circle represents the sun or moon, embodying the sky’s vastness. The feather signifies honour and a deep sense of connection, while the fiddleheads represent the earth’s vitality. Together, these elements illustrate a harmonious link to the universe, capturing the essence of nature’s interconnectedness.
Turtle
This artwork is a visual story of creation, growth, and interconnectedness. Flowers bloom as symbols of purity, while vines weave through the design, representing continuous growth and the deep connection between all living things. The sun and moon hold the energy of the universe—reminders that children are our universe, embodying the future and the sacred cycle of life. At the heart of the piece, the turtle (Mikjikj – pronounced mik-chikch) carries the wisdom of Turtle Island, symbolizing the interconnectedness of all beings and our shared responsibility to care for the land and each other.
Every child matters
Phyllis Webstad’s story, as shared on orangeshirtday.org, is a powerful reminder of the impacts of residential schools on Indigenous children and their families. At six years old, Phyllis was excited to wear her new orange shirt, gifted by her family, on her first day of school, only to have it taken away from her. This experience left a lasting impact, symbolizing the loss of identity and culture that many Indigenous children faced.
Wearing this orange t-shirt is a way to recognize and raise awareness about the history and legacy of the residential school system. The vibrant orange colour stands as a symbol of solidarity, hope, and a commitment to ensure that every child matters.
By purchasing and wearing this t-shirt, you contribute to the ongoing efforts to support Indigenous communities and acknowledge the importance of remembering and honoring their experiences. Show your support and make a statement with the “Every Child Matters” orange t-shirt.
EIght-pointed star quill
Still your mind and let your heart lead the way as you experience Indigenous PEI. Be open to the power of our Mi’kmaq legends to change your perspective. Find comfort in the rhythm of drums and dancing that celebrate our shared connection to Mother Earth. Honour your appetite for adventure with all your senses as you explore our rich culture. Choose to travel a new path, where the past is present in our stories, our language, and our traditions.
EPEKWITK
This design by Dana & Tess Creation Co. symbolizes strength, pride, and resilience. Initially created with pencil and paper, it became a digital image. The island, originally called Epekwitk by the Mi’kmaq people, meaning “something lying in the water” was renamed through colonization to Île Saint-Jean, then St. John’s Island, and finally Prince Edward Island in 1799. Recognizing Epekwitk honours its indigenous heritage and enriches appreciation of its history and culture.
Wabanaki — People of the dawn
TThe Wolastoqiyik artisans from Welamukotuk (Oromocto) are the co-founders and chief seamstresses of Sew Deadly by the Wabanaki Sisters. Their not-for-profit business interweaves the siblings’ creative talents with their desire to give back to their community and is rooted in the Indigenous way of coming together to create change.
